As crazy as it is, the surge of social networking sites has probably been one of the most notable contributing factors to the success of my business. With a grassroots advertising effort like mine (almost entirely word-of-mouth), the part sites like Facebook have played in the growth of my business have been astronomical.
I checked my Google Analytics today, and since I launched my new website at the end of May, almost 37% of the visits have come as a direct referral from Facebook. That could mean people came to my site from the ericamay photography page (if you’re not yet a fan, click on the icon above!), my personal profile, or links in albums or on friends’ pages. However they come, it’s exciting to see what a neat marketing tool Facebook can be, when you find the right niche. The neat part is — almost 50% of those people were brand-new visitors who had never been to www.ericamay.com before!
Anyway, that’s my ode to Facebook. And Google Analytics — both are making my job that much more amazing.
On a more photo-related note…come back soon for TWO weddings, an engagement session, and certainly some patriotic-themed fun!